With the debut of Google Instant on September 8, 2010, some “Chicken Littles” out there would have you believe that the sky is falling or at least that the world of search engine optimization (SEO) is coming to an end. Find out how and why Google Instant may or may not affect SEO.
Learn about Google Instant and SEO.
Over the years, links from .edu and .gov domains have been sought after by webmasters as search engine optimization (SEO) specialists. In the late ’90s and early 2000s getting links from education and government was a very effective SEO strategy. But do you know why they were once so effective? Are they still effective?
Learn about the effects of .EDU and .GOV links on SEO.
Are you considering creating a WordPress blog and would like your posts to rank well at the search engines? Find out how you can configure your new blog to maximize organic rankings. Find out how to pick an SEO-friendly theme and eliminate duplicate content throughout your WordPress site.
Learn more about WordPress SEO.
Do you have a slow WordPress site? Have you been wondering how to speed up the performance of WordPress? WordPress site performance is likely going to become increasingly important since Google is now considering using page load times as a ranking factor in Caffeine. Today I learned a way to speed up WordPress by changing something amazingly simple.
Learn how to improve your site’s WordPress performance.
Learn about theme pyramids – an SEO friendly site architecture. They can do wonders for your search engine rankings by improving your site’s “flow of relevance”. Find out what they are, why they work, and how to implement them.
Improve your search engine rankings with theme pyramids.
Google continues to buid out their free Webmaster Tools by adding a new feature to the Labs section to help webmasters monitor their site performance and suggest changes to the site which might improve page load times. I take this as a strong hint as to the importance that page load times will play when Caffeine is completely rolled out to all Google data centers.
Learn about the new Site Performance feature in Google’s WMT.
Google snippets are often a mystery to webmasters. There often seems to be no rhyme or reason to how Google choses a snippet to display in their SERPs for a particular URL. But there is a method and knowing how to leverage it can mean more traffic.
Learn about how Google snippets are chosen for their SERPs.
Regardless of whether you are just beginning to learn about search engine optimization or are a seasoned veteran, there are a couple good search engine marketing conferences out there which you should attend. Pubcon is my search engine marketing conference of choice.
Learn about Pubcon, a great search engine marketing conference.
Google has added yet another new feature to its Webmaster Tools to assist webmasters in tracking down pages which might have been hacked. The new feature will also be useful for optimizing pages. The changes were added to the “Keywords” page of the “Your site on the web” section to show additional information about significant keywords used throughout the site.
Learn about the new keyword details added to Google’s WMT.
Every webmaster and SEO on the planet should know about redirecting web pages. While there are many means by which to accomplish web page redirection, only the 301 Permanently Moved redirect is SEO-friendly and transfers credit for the old URL’s inbound links over to the new URL.
Learn the basics of redirecting web pages.