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From the monthly archives:
Google snippets are often a mystery to webmasters. There often seems to be no rhyme or reason to how Google choses a snippet to display in their SERPs for a particular URL. But there is a method and knowing how to leverage it can mean more traffic.
Learn about how Google snippets are chosen for their SERPs.
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Regardless of whether you are just beginning to learn about search engine optimization or are a seasoned veteran, there are a couple good search engine marketing conferences out there which you should attend. Pubcon is my search engine marketing conference of choice.
Learn about Pubcon, a great search engine marketing conference.
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Google has added yet another new feature to its Webmaster Tools to assist webmasters in tracking down pages which might have been hacked. The new feature will also be useful for optimizing pages. The changes were added to the “Keywords” page of the “Your site on the web” section to show additional information about significant keywords used throughout the site.
Learn about the new keyword details added to Google’s WMT.
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Every webmaster and SEO on the planet should know about redirecting web pages. While there are many means by which to accomplish web page redirection, only the 301 Permanently Moved redirect is SEO-friendly and transfers credit for the old URL’s inbound links over to the new URL.
Learn the basics of redirecting web pages.
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