New webmasters are always asking whether using www or no www is best from a search engine optimization (SEO) perspective. Get the facts on the decision that needs to be made and how not making the decision can affect your rankings.
Learn more about www vs. non-www URLs.
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Learning about search engine optimization requires more than just a day or two of reading forums and blogs. It is a process that requires many months or years to become even somewhat proficient as an SEO.
Discover how to learn SEO.
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Yes. It’s true! The controversial Search Submit Program (SSP) from Yahoo! will be dropped by year end. This paid inclusion program at Yahoo! has always been a very controversial paid advertising program because of the conflict of interest it caused for Yahoo!
Learn about the Yahoo! SSP.
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Have you ever wondered how to prevent Google from indexing a URL on your site? I know… sounds crazy! But trust me when I say that the day will come (if it hasn’t already) when you will need to accomplish this. Understanding the various options to prevent indexing at Google and their various levels of effectiveness will prove useful when that time rolls around.
Learn about preventing Google from indexing URLs.
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As a webmaster you should definitely include meta description tags in your on-page optimization strategy. While not all search engines use the meta description in their ranking algorithms, there is still no excuse for failing to optimize it. Find out why the meta description is important to getting free traffic.
Learn tips for optimizing meta descriptions tags!
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Are you considering picking up a new domain name, but do not know whether you should purchase one with hyphens or not? Or are you setting up a new site and wondering whether or not having hyphens in your URLs is good or bad from a search engine optimization perspective? These are on-site optimization questions with which most webmasters are eventually faced. As always I’ve got an opinion… Get the scoop!
Learn whether having hyphens in URLs is good or bad for search engine optimization.
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The title tag (err… title element) is the MOST important on-page ranking factor used by the search engines to rank your URL for particular keyword phrases, so optimizing your title tag is a crucial step in the SEO process. Once the title tag is optimized, all other on-page optimizations should be focused on the keyword phrase(s) chosen for your page title.
Learn how to optimize your title tags!
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Who says keyword analysis cannot be free? If you’ve got a little time, you don’t need money to research keyword phrases that you might want to target with new content on your site. There are lots of free keyowrd analysis tools available online. All you need is a web browser.
Learn how to perform keyword analysis free!
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Have you considered taking on a web site redesign project recently? It can be scary as hell when you think of all of the SEO implications. However, with some serious planning, a lot testing, and good execution your site redesign care reap you HUGE SEO benefits. If done correctly, a redesign project can have a huge positive impact on your keyword rankings and the the amount of free organic traffic your site gets! Don’t have a clue where to start?
Learn how to plan and execute a site redesign with SEO in mind.
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Are you having problems with site verification on Google’s Webmaster Tools? If you don’t understand why Google tortures you by making you verify your site, how they verify that you are the webmaster or owner of the site, and what is actually happening behind the scenes when verifying then this post should clear things up for you!
Discover everything you need to know about Google’s web site verification process.
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